Objective: Ensure that every member has access to high-quality services that are tailored to their needs and delivered efficiently and promptly.
Current Issues:
- Loss of 40% of employees, with a high rate of interim employees, leading to a drastic reduction in service quality, a loss of expertise and know-how. This has caused a decline in morale and motivation among the remaining employees, resulting in a cascade of departures. There is a significant impact on corporate culture, which must quickly absorb new employees with different cultural backgrounds. Operational processes are unbalanced due to employee turnover.
- Members face difficulties in obtaining expert labor relations advice quickly and effectively.
- Members struggle to identify a source of support, its language capabilities, and experience, and how to contact this resource.
Proposed Solutions:
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Define and Improve Service Levels:
- Implement clear service standards, including a maximum response time of 24 hours for urgent inquiries.
- Offer easily accessible expert labor relations advice without administrative barriers.
- Implement a shared system that both Labor Relations Officers and union representatives use to log requests.
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Concrete Examples:
- Develop an online platform, such as a ChatBot mechanism, where members can submit questions, track their requests, and access a resource database almost instantly.
- Develop a dedicated mobile app to facilitate communication between members and union representatives, enabling real-time notifications and status updates. For example, an app could include alerts on collective bargaining updates or important information regarding working conditions.
- Establish an extended-hours support service to address members' urgent questions. An online chat service with labor relations advisors or AI would be an excellent tool for providing quick assistance.
- Include statistics showing the positive impact of these improvements on member satisfaction in other organizations. For example, a satisfaction survey after implementing new communication tools could show a 30% increase in member satisfaction.
- Complete the review of our websites. Integrate a better search tool and possibly AI to assist users.
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Clear Vision and Simplified Processes for Addressing Major Issues:
- Create specialized teams to handle complex cases like Phoenix, Canada Life, and the Return-to-Office mandate, ensuring concentrated expertise and faster solutions.
- Establish a clear vision set by the Board of Directors on the political direction to take on major issues.
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Concrete Example:
- Organize regular webinars to inform members about developments and solutions implemented regarding Phoenix, Canada Life, and the return to the office.
- Organize regular webinars to inform members about developments and solutions implemented regarding Phoenix, Canada Life, and the return to the office.
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Strengthening Resources:
- Develop team-building activities with staff to discuss corporate culture, strengthen cohesion, and boost team morale. Involve members to demonstrate who the clients of the services provided by the staff are.
- Hire and train more labor relations advisors and other frontline roles to meet the increased demand.
- Offer professional development programs for existing staff to continuously improve services.
- Integrate the use of union representatives in member support processes.
- Recruit more members to become union representatives, train them alongside staff, and integrate them with staff.
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Concrete Examples:
- Implement a mentorship program where experienced advisors or representatives train new employees and representatives to ensure effective skills transfer.
- Implement a mentorship program where experienced advisors or representatives train new employees and representatives to ensure effective skills transfer.
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Change Management:
- Develop a detailed change management plan to address transitions and transformations within the organization caused by employee turnover.
- Foster strong and inspiring leadership to guide the organization through this period of change. Train managers in change management so they can effectively support their teams.
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Example: The CFDT mobile app in France allows members to follow negotiations in real-time and ask questions directly to the negotiation team.
(Translated from the French version)